The relationship between cinema and punter is a simple one. Punter has money, cinema wants that money, cinema gets in a melange of tempting movies to prise the cash from our hands. Its a cold interaction but it is what it is, a general understanding I've made my peace with; running a cinema is a business after all. As a denominator I've even come to enjoy my standing as the lowest and most common. Show me a trailer where Samuel L Jackson swears, Bruce Willis scowls or Angeline Jolie gets her tits out, and I'm sold. Its honest, if nothing else. But every January something strange happens; cinema starts to lie.
For three months at the start of every year cinema goers have to endure "Awards Season". This three month stint turns the whole cinema/punter affair on its head. Suddenly, showing movies isn't about pulling in the greenbacks at all, its about purveying art. Out go the shouty, sweary, nude
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