If you've been to the cinema recently you'll be well aware of the anti-piracy adverts doing the rounds. "You wouldn't steal a car
", "Love film hate piracy
", "You're funding terrorism you piece of scum
" and other unchallengeable declarations. Before we go any further I'm not here to advocate piracy. If you poured all your time and effort into creating something special, you'd want paying for it to. But cinema proprietor's belief that their profits are falling through the floor due to film piracy is utter lunacy. Cinema chains don't want to know the real reasons people are leaving in droves, but unless they want to end up becoming another Nandos or Starbucks, they better start paying attention. Are you listening Odeon, Cineworld, VUE and the rest?